Our Story

We built this for ourselves

It started with frustration. Every nutrition tracking app we tried was either ridiculously expensive, painfully slow, or so tedious that we'd give up within a week. Searching through databases of 100,000 foods, manually weighing portions, entering every ingredient one by one — it felt like a second job.

We thought: what if you could just snap a photo or type what you ate in a chat and be done? What if AI could do the boring part — recognizing the food, estimating the portions, calculating the macros — and you could just focus on living your life?

So we built foodoo. First for ourselves. Then for our friends. Then for 50,000+ strangers who, it turns out, were just as tired of the old way as we were.

The name? It's a wink at voodoo — because what our AI does honestly feels like magic. Snap a photo of your lunch or just tell the chat what you had, and in under 2 seconds you know exactly what's in it. No searching. No databases. No guessing.

We're a small, independent team. No VC funding, no corporate overlords. Just people who love food, care about health, and believe technology should make life easier — not harder.

Speed over friction

Logging a meal should take 2 seconds, not 2 minutes. Every design decision optimizes for speed.

Built for real people

Not just gym-goers. Busy parents, students, office workers — anyone who eats food and cares about their health.

Magic, not chores

Tracking nutrition should feel effortless. If it feels like homework, we've failed. That's why we named it foodoo — a little voodoo for your food.

Have a question or just want to say hi?

Reach us at hello@foodoo.fit